In July and August 2018, we ran a survey amongst our database of gas engineers to find out when, where and how they were proactively showing their Gas Safe credentials to their customers.
As it turns out, most Gas Safe registered engineers could do much more to use their credentials to their – and their customers’ – advantage.
Although 58% of respondents show their Gas Safe credentials on their business card, 41% show them on their website and 35% have them on their company van, many are not capitalising on opportunities – especially online.
Although word of mouth is a powerful marketing tool in our industry, many of us rely – at least partly – on the internet for our business.
Yet, opportunities such as social media, online adverts, press releases and email footers are not often used to mention one’s Gas Safe credentials.
What’s more, in terms of the Gas Safe Card, 37% of engineers still only show it reactively when their customers ask for it. 6% say that they never show their card to their customers at all.
In order to make the most of your Gas Safe Card and credentials – and keep your customers safe – we have produced a handy, printable checklist that helps you identify and benefit from all the opportunities to promote gas safety.
Why Talking about Gas Safety Is Important
As we all know, the Gas Safe Register is the official gas registration body for the United Kingdom, Isle of Man and Guernsey.
By law, all gas engineers should be on this register. However, according to a study conducted by the Gas Safe Register, in 2014–2015, more than a million households were put at risk by illegal gas fitters.
Of 5,000 illegal gas jobs that were investigated by the authority, three out of five were in unsafe conditions and one fifth were deemed so unsafe that the appliances had to be disconnected immediately.
Having the right qualifications and evidence of competence to carry out gas work safely is essential because it avoids the risk of gas leaks, fires, explosions and carbon monoxide poisoning in your customers’ houses, establishments and office buildings.
By proactively showing your Gas Safe Card and Gas Safe registration number to your customers, you can make them aware that they should deem it a requirement for anyone who they do business with.
As a Gas Safe registered engineer, you should let your customers know that their safety is important to you, and that they should only contract engineers who are on the register, like you.
How to Become a Gas Safe Engineer
If you are an entrant into the industry and you want to become Gas Safe registered, the first step is to complete your entry-level heating and plumbing training.
This course will put you at the right level to undertake the gas ACS training and assessment – a pre-requisite for becoming a Gas Safe registered engineer.
Once you have gained the right qualifications and evidence of competence for the types of gas work you wish to undertake, you can apply for Gas Safe registration online or via an application form on the Gas Safe Register’s website.