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Our top tips for building a business website



   Business

Are you one of the 46% of tradespeople who don’t have a website

 

Have you been put off in the past by the cost and time associated with building a website?  Or perhaps you have a website, but it’s just not working for you.   Then look no further – we’re here to help! 

 

Results of our technology survey last year showed that while a large chunk of your work still comes from word of mouth recommendations, many of you are taking this a step further and embracing the wonders of the internet to widen your customer base.

 

Your potential customers are also becoming more tech savvy; they want to research your business online and the information they find will play a large part in whether they choose you for the job.

 

Building a website that covers all the services your business provides will prove well-worth the effort, and needn’t be as time consuming and expensive as you might think.

 

We’ve partnered up with SoleTrader.com, a web build company offering affordable web build solutions specific to the trades. Visitors to Logic4training’s website can receive 15% off Soletrader.com’s professional website package.  For just £179 + VAT they will guide your through the design and build process and build you a search engine optimised website, which can be up and running in as little as 48 hours!

 

Logic4training’s tips for building a business website

 

Here are our tips to ensure your site is successful in engaging, informing and converting your visitors into business:

 

  • Get found – as well as a homepage, make sure your website has a page for each type of product or service you deliver. So if Mr Bloggs is searching for ‘electrician, Sussex’ he is more likely to land on a page relating to this. Make sure you’re listed in Google maps, too.

 

  • Clear services – your website is a place for you to show off what you do. Make sure it’s not too wordy; if your reader has to trawl through too much information they will lose interest.  Use good quality pictures and informative videos to demonstrate your professional skills, which should be achievable on a decent smartphone.

 

  • Fresh content – a certain amount of fresh content – pictures, videos, writing – is necessary for your site to be Google-worthy. Establishing a blog is not only a quick and easy medium for keeping visitors up-to-date with recent projects, relevant news, and other topical issues, but will also help with your Google rankings.

 

  • Easy contact – Put your contact details on the contact page, but also on every other page – a ‘click to call’ function is ideal for people browsing with Smart phones.

 

  • Mobile-friendly – It is key that your website is designed with mobile browsing in mind. If a customer can’t access your site from a mobile, they might not bother!

 

Get in touch with SoleTrader.com today.  They’ll call you for a chat to see what they can do for your business – no obligations.  Can you afford to miss out?