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Free marketing opportunities! Getting to grips with social media…


Social media is fast becoming an essential marketing tool for businesses across the board. Whether you are a plumber, electrician, heating engineer or other tradesperson, don’t get left behind: make social media work for you in 2016!


Traditionally, tradespeople have thrived on new business coming from word of mouth recommendations, but now customers are now looking to the internet for credible tradespeople with a solid web presence and a strong customer base.


Social media sites provide business marketing and networking for free!  They are simple to use (once you get the hang of it!) making them a valuable marketing tool for building services installers, which can be accessed by a huge online customer base. Links back to your site via social media also helps improve keyword ranking, bringing more potential customers to your website.


Apart from interacting with customers, social media platforms can be used to connect with other local businesses, keeping an eye on the competition while maintaining a presence in the community.


There are many social media platforms that can be taken advantage of:


Facebook – extremely popular with a huge range of people, businesses large and small.  Simple to create an attractive profile with plenty of visual content.  Lots of tools for connecting with potential customers and businesses – “like” other local businesses, share interesting and relevant posts, and of course post photos and content of recent projects. Why not get your customers to leave reviews on your Facebook page?


Twitter – as with Facebook, Twitter is very widely used and provides lots of opportunity to reach out to new customers – follow relevant users, retweet and favourite their tweets. Twitter is a great place to share content from your website, as well as relevant industry news, positioning you as a knowledgeable and helpful installer.


Google+ – Its ‘Circles’ function enables businesses to share relevant content with specific audiences. Attractive visuals and formatting functions make sure content appeals to the eye.  Effective use of Google+ has a powerful impact on search results, increasing web traffic from Google.


LinkedIn – professional networking site on which users view a profile as an online CV. Useful for connecting with other professionals and larger organisations if you’re looking for bigger project work.


YouTube – used alongside other social media platforms, businesses can provide valuable and informative how-to clips, for example. YouTube videos can be embedded on your website, too.


Some final points to bear in mind:


  • Keep content relevant, engaging and provide only information that is valuable to your intended audience. Too much of a sales pitch will put people off!
  • Images are attractive to customers so businesses should make sure their social media pages contain plenty of pictures of previous projects, branding and logos.
  • Post regularly to maintain an online presence.
  • Interact with customers, reply to comments even if it is just to say “thanks” for a positive review.
  • Interact with other tradespeople.
  • Keep it professional!


Many tradespeople are naturally more “hands on” and the prospect of marketing through social media may seem daunting at first. The best way is to start small, with a simple twitter page for example, get stuck in and learn as you go!

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