Heating season is almost upon us again.
It’s the start of a busy period for gas installers, plumbers and heating engineers, which for customers can mean expensive energy bills and boiler breakdown worries.
During these last few weeks of summer, it’s time to prepare yourself and your customers for the winter months by swatting up on your customer service, revisiting your marketing strategy and getting in touch with potential punters to remind them about the great service your provide.
Here are some ideas of what you can do now to make sure you maximise the opportunities presented by the peak heating season.
Support Gas Safety Week
Gas Safety Week 2016 takes place from 19th – 25th September.
The campaign is coordinated by Gas Safe Register and aims to provide gas safety advice to the UK’s 23 million gas users.
When you pledge your support to the campaign, you get loads of great marketing material for free, including the Gas Safety Week logo, social media updates, articles, images, web banners, a press release kit and PDFs of the leaflets and poster.
By distributing this out to your customers, you’re not only providing them with potentially life-saving advice but can also use it to encourage them to book their annual gas safety check and boiler servicing.
Blog about Boiler Servicing
A good blog is a valuable tool for any modern business.
You can read all about how and why you should start a blog – Click here
it will help attract new visitors to your website, get people interested in what your offer and generally present you as knowledgeable and helpful.
This is an ideal time for your customers to get their boilers serviced in preparation for the cold season, so writing a blog post packed full of lots of useful safety information and boiler maintenance tips encourage them to get their annual services booked in.
Remind customers about healthy heating
Keeping energy bills to a minimum is high on the priority list for most people during the winter season. One idea for getting in touch with your customer is to write a guide with your professional advice on how to make the most of their heating.
It could include tips about draught-proofing, insulation, turning the thermostat down, weather compensation on new boilers, Thermostatic Radiator Valves, lagging hot water pipes, bleeding radiators etc.
You can then distribute your guide through as many marketing mediums as you like – from posting it out in leaflet form, to sharing it on social media and your website.
Creating good quality content may be time consuming, but it will direct more traffic to your website, help with your search engine rankings as well as help you win more work by more traditional methods.
Get your digital marketing in order
While word-of-mouth, repeat business, advertising and many other factors will likely continue to be important factors in winning work for the trades, the importance of digital marketing should not be underestimated.
If you want to keep a steady stream of business in the future you must be active where your customers are active. The modern customer will look online for solutions to their problems before they look anywhere else, so a positive presence is essential.
- Website – a well-built, optimised website covering all the services your business provides as well as clear contact details on every page is a great start. If you already have a website, have a look over it to make sure it’s working for your business – check out our top tips here.
- Local Listings – setting up a Google+ profile will mean that your website will show up in searches based on your local area e.g. “gas engineer in Sussex”. Our resident digital marketing expert has written a step by step guide on how to set up a Google+ page – read it here.
- Social media – make lots of connections on Facebook, Twitter and LinkedIn – other local businesses, online communities, friends of friends – the scope for spreading the word of your business is endless. An active presence on social media is an essential marketing tool for the trades; it’s simple and free to use and provides a great platform for sharing pictures of your work, industry news and information videos with a wide audience – get to grips with social media by reading our blog post here.
Check out our business blog section for more practical advice on how to keep your business top of the virtual pile.
If you need to refresh your boiler servicing knowledge, follow the link for more information about our Basic Heating System & Boiler Fault Finding Course.