Waterwise and Ideal Standard conducted a report last year which showed a major increase in consumer use of water efficient appliances, including taps, showers and washing machines, as shoppers look to safeguard spending against rising household bills.
About The Report
2,016 consumers from across the UK.were surveyed by Ideal Standard and Waterwise last year.
The survey found that there has been an 18% increase in the number of British adults actively taking action when it comes to addressing water saving. It also found that up to 88% of respondents in 2016 when compared to 70% in 2015.
Both Ideal Standard and Waterwise looked at the attitudes and behaviour in all aspects of water management. Actions include utilising water efficient appliances and taking steps to reduce wastage, for example, not leaving the tap running.
However, around 37% said that they don’t know how much water they use in a single day. This suggests that the UK does not understand where its water consumption comes from…
From the results it suggest that those with a water meter, who actively see how much water they’re using, are more likely to be ‘water savvy’ than those paying a fixed tariff.
Furthermore, 82% of those with a water meter actively take steps to reduce water usage which means they’ll save money, compared to just 30% of those with a set bill.
However, those unsure of how their water charges are calculated were less able to estimate how much water they use each day and were more likely to underestimate this figure.
Here’s the downloadable PDF: Waterwise-Ideal Standard Water Efficiency Annual Tracker Survey Summary Report: A Water Saving Report