Van branding is an extremely cost-effective way for building services installers to attract the attention of potential customers and grow awareness of their business.
Do you drive around one of the UK’s major cities in the course of your daily work? As many as 3,000 potential customers per hour will see your van! If you’re looking for fresh enquiries, it’s a great way to get them.
Experts at van suppliers LeaseVan.co.uk have estimated that of the 2.5 million van drivers in the UK, around half do not even have simple contact details displayed on the sides of their vehicles.
Plumbers, electricians, gas installers and HVAC engineers could be missing out on millions of pounds in lost business by failing to take advantage of this simple marketing opportunity.
What do I need to know before I get my van sign written?
Here are our top tips for van branding success:
- Uniform branding – the idea is to be recognisable, so the number one trick of the trade when it comes to designing your brand is to keep it consistent and clear. You need a business name, logo – which could give a visual clue as to what your business is about – and a complimentary colour scheme to use through all your marketing materials
- Enlist the pros – if you want the overall effect to be professional and sleek, then you are going to need some help. Graphic designers know what works in terms of logos. Contact your local signwriting company; they may have in-house designers or if not, they’ll be able to recommend someone to bring your vision to life! The cost varies, from simple lettering to full vehicle wrap, but you should be able to get something effective for around a couple of hundred pounds.
- Simple contact information – clutter is confusing and your message will be lost. On the road, people will may only catch a glimpse and you need the important information to stick in their minds – phone number and website are key. Secondary information, such as locality, services provided and relevant memberships, e.g. Gas Safe Register, can be incorporated too of course, as long as the overall effect remains strong.
- Back it up online – having caught sight of your van, most people who want to know more are going to head straight to their phones (when they’re safely pulled over of course!). You need to make sure that you have an eye-catching name, a strong presence on Google and an attractive website that has your contact details on every page.
Where can I find more marketing tips for tradespeople?
We’ve produced a series of free Business Guides offering invaluable business and marketing tips for tradespeople.
The guides contain step-by-step advice, covering everything you need about managing a successful building services business, including:
- Setting up a business
- Employing staff
- Pricing Jobs
- Setting up a website
- Social media