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Tip #22: Use LinkedIn to Target Customers

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We found a great quote on-line this week:

“Any individual who is not on LinkedIn these days is akin to a small business that was not in the yellow pages a few years back”

As a one-man band, or small business, you might feel that it’s irrelevant, but that’s far from the truth.

If you’re looking to make your business grow – and who isn’t? – we suggest you spend a bit of time over the Christmas holidays writing up or updating your LinkedIn profile.

Here’s why….

LinkedIn is a great way to build a professional presence and should be viewed as Facebook for business; a way of networking ‘virtually’.

It’s also a ‘live’ CV, looked at by potential employers, recruitment agencies and other businesses you might want to work with.

By regularly updating your profile with stories about work you’ve done or comment pieces on what’s happening in your industry you’ll be creating an impressive on-line presence.

If you can offer a specialist skill set, for example, LinkedIn is the perfect place to talk about any recent courses or up-skilling you’ve undertaken.

Like Facebook, Instagram and Twitter, you can @mention people.

If you do a Logic4training course, for example @mention us and we’ll share your news.

Before long, you’ll be making connections with other people in the trade and forging relationships that could well lead to more work.

A lot of work in the trades comes through word-of-mouth and LinkedIn is just a digital extension of this.

Being able to refer to your profile means people have an instant way of checking you out, making sure you’re who you say you are, reading customer recommendations/testimonials and start building trust.

It’s also a great way to find out about job opportunities.

You can do a lot of research on LinkedIn about the companies you’d like to work for or approach in order to sell your services.

Six Top Tips to Build a Successful LinkedIn Profile:

1) Keep it ‘snappy’. Make sure the picture at the top of your profile looks professional. It’s not Facebook or Instagram! Take a picture or yourself in against a plain background and in natural lighting.

Professional clothing, a simple pose and a smile will go a long way.

2) Keep it simple. You don’t want to come across as a jack-of-all trades, stick to what you know.

3) Keep it interesting. If you’ve got a good story to tell, then tell it. You’re looking for something that will show a bit of your personality and make you stand out from the crowd.

4) Keep it fresh. If something noteworthy happens in your industry, pen a quick blog to share your thoughts. If you’re working on an interesting job, share some photographs – visual content is important.

5) Keep it relevant. Make sure you include the ‘key words’ in your text that people will be searching for, that way you’ll be easier to spot.

6) Keep it up! Collect endorsements from friends, colleagues and professional contacts. Don’t be afraid to ask for skill endorsements from colleagues or customers who use your services and have seen your skills in action.

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