The Association of Plumbing and Heating Contractors (APHC) has recently published some interesting research which suggests that the Millenial ‘I want it now’ culture could be exposing some householders to dangerous, sub-standard and overpriced work. The study, which questioned 2,000 householders, was undertaken after the APHC experienced a rise in reports that members were missing out on jobs as customers did not want to wait for work to commence. The on-demand nature of consumers’ decision-making is also leading to an increase in APHC members being called out to fix sub-standard work. Customer patience is being exploited by rogue traders prepared to cut corners, turn a blind eye to Building Regulations or leave work unfinished.Back to Insights
- Over 50% would only be prepared to wait for 2 weeks for the start of a major home improvement before looking for another tradesperson with more availability.
- Only 12% would be willing to wait more than four weeks for a major non urgent project or improvement, such as a new bathroom or boiler upgrade, to begin.
- 38% said they would not be concerned or question why a tradesman had immediate capacity to start a major project.
- A further 24% were unsure if they should be concerned about the lack of demand.